YORKIE: IT'S NOT FOR GIRLS!

Two posts in one day! Lucky you.

So today at lunch I ran out and bought a Yorkie bar, because, well, I hadn't tried one yet here in sunny London (weather has been gorgeous, by the way, clear days have definitely outweighed the rainy) and I wanted something chocolatey.

I got home, busted it open, broke off one of the massive blocks (this ain't no Dove bar) and started nibbling some of the chocolate off. I pondered aloud, in my room shared with 13 other co-eds, "Why isn't it for girls? I don't see anything about this not for girls, honestly."

"It's a weight-gain stimulant!" someone shouted over the closet barricade that breaks our room into two uneven sides (mine being the smaller and much more cramped side, but quieter and darker at night, thank goodness). Weight gain? That was no good, I was already on my third brick of chocolate. "It has whey in it!" another voice shouted over. Um, well it is chocolate, so whey, a derivative of milk, might make its way (whey, haha) into the bar. But I will give them that whey is a common additive to bulk-up stuff. But the Yorkie bar?

Feeling an urban myth lurking about our room, and also to justify my happily devouring my new chocolate bar, I googled "YORKIE: IT'S NOT FOR GIRLS!" which is verbatim what appears on the wrapper:
Nestle UK was kind enough to debunk my silly roommates, confirming that "In 2001 the Yorkie 'It’s Not for Girls' campaign was launched because, in today’s society, there aren’t many things that a man can look at and say that’s for him." Fair enough, I'll consent to the truth of that. And though it will most certainly induce weight-gain, that is not its sole utility. Any guy pounding one of these before hitting the gym will be sorry to know that he is quite defeating the purpose.

And of course, Google is great for finding a wide range of all sorts of entertaining nonsense. I site example one, religious commentary and Yorkie bars:
And the more obvious chauvinism and Yorkie bars:
Favorite candy bars so far in the UK: Double Decker, mint Aero, Crunchy, and Lion. Yum.